Are the Snapchat ads better for conversions?
Snapchat Ads is presenting brand-new alternatives for advertisers, allowing them to run ads for as long as three minutes.
The brand-new advertisement devices, called extended play commercials, can still be missed after six seconds like various other Snapchat ads. Prolonged play commercials will certainly be shown as mid-roll ads, similar to much shorter Snapchat commercials.
The prolonged play format is created to give marketers an opportunity to tell longer stories to involved customers. Snapchat informs AdWeek that it’s poised to catch a higher share of the video advertisement market with this brand-new format:
“The firm believes the flexibility that prolonged play commercials provides to video marketers will aid it get a lot more share of the overall online video advertising market.”
Snapchat’s brand-new prolonged play commercials are currently offered in a closed beta. Whitelisted advertisers can access them in Snapchat’s Advertisements Manager.
Those that wish to have early accessibility to extended play commercials can ask for accessibility from their Snapchat advertising and marketing rep. Brands can also request gain access by connecting to the business with the Advertisements Supervisor.
Snapchat’s VP of Global Agency Collaborations, David Router, highlights the advantages of the brand-new ad layout:
” We’re dedicated to developing high-impact, long-form video clip ad layouts, as well as extended play commercials are a fantastic alternative for online video as well as TELEVISION buyers. Heading right into the holidays, this layout is a powerful new means to reach our Generation Z as well as a millennial target market in Snapchat’s costs, brand name safe Discover content.”
